Success! Professional Practices for Photographers: 1-day Workshop in Paris. March 23, 2013
March 23, 2013 (Sat), in Paris.
Target Audience, Marketing, Branding, Networking, Social Media
These are the terms that we see all the time when people speak about selling, and building a business. But, how does this work when you’re a photographer?
During an intense two-day workshop, photography consultant Marc Prüst and Lens Culture founder Jim Casper will address these issues, and show how you can use them to build your business as a photographer. Through lectures and hands-on activities, this workshop covers essential and practical elements that are key to a successful career (beyond being a talented photographer). The workshop provides insight, hands you tools, and will help you understand what business model will work best for your photographic practice.
We review the rapid changes in the marketplace that are challenging and disrupting the “traditional” methods of the photography business. And we look to new methods and practices that are setting new paths to success.
The workshop helps you refine the verbal and visual ways that you present yourself and your work – in person, online, in your communications. We explore how to build and extend your personal and professional networks. How do you actually market photography? And how to gain exposure in new markets?
We also explore how to plan a photography project, from creative and marketing preparation through shooting, editing, sequencing and presentation.
All the elements come together with practical exercises, portfolio reviews, and discussions between the participants and Casper and Prüst. The theory will be clarified and put to use in recognizable exercises.
With a maximum of 16 participants, there is a lot of room for one-on-one feedback with the organizers, while the group is large enough to allow for peer-reviews and practical exercises with like-minded photographers.
Fee: 290 euros (not including TVA). Still a couple places open — Register today!
To apply to participate, send an email to Marc Prüst <firstname.lastname@example.org>. Please include a link to your website, and a brief statement of why you are interested in participating in this workshop. Be sure to include your billing address and VAT or TVA registration number if you have one.
About the organizers:
Marc Prüst is active as a photography consultant, curator, and teacher. In that capacity he edits books, creates exhibitions, teaches and organizes workshops and masterclasses, lectures and writes on photography, and advises photographers on how to develop their work and how to market it.
He successfully launched the Northern Lights Masterclass, a one year masterclass for professional photojournalists and social documentary photographers, in September 2010. Prüst also teaches Visual Identity classes at Spéos Photographic Institute in Paris. He was one of three curators for the FotoGrafia festival in Rome for the period 2010 – 2012, and the creative director of the only photo festival in Nigeria, LagosPhoto.
Marc Prüst (1975) worked for the World Press Photo Foundation from 2001 to 2007, where he organized and installed exhibitions all over the world. In 2005 he was responsible for the exhibition and award winning publication “Things As They Are, Photo Journalism in Context since 1955″, for which he worked in close cooperation with curator Christian Caujolle and editor Chris Boot. For two years, he was responsible for international cultural activities at Agence VU’. In 2009 he launched his own business as a curator, consultant, and teacher. marcprust.com
Jim Casper is founder and director of Lens Culture, and has been the editor of its popular online magazine about global contemporary photography since 2004. He is co-founder and director of Lens Culture FotoFest Paris, the yearly international photography portfolio review event in Paris. He writes, lectures, curates, reviews portfolios and serves on the juries of international photography competitions. Prior to Lens Culture, Casper was founder and president of an international branding and corporate communications design firm based in California for 20 years.
Photos from the workshop: