Sarah Moon: 12345

Major survey exhibition at
Sweden's Fotografiska Museum

Sarah Moon first captured the world’s attention as a stunning, young fashion model in Paris in the free-wheeling 1960s. She also greatly enjoyed photographing her friends in the fashion world during their free time.

In 1970 she earnestly began to pursue a career as a photographer. She quickly met with professional success, and became well-known and respected for her unique vision and the signature style of her photography.

The images she created were soft, romantic, melancholy, outside of time, more dream-like fantasy than anything real — and composed with an eye for shape, and strong graphic recognition.

Moon created the advertising "look" for the French fashion houses Chanel, Cacharel, and Comme des Garçons; and she was sought after by other designers around the world.

Moon’s career took off with her fashion images, but she always pursued her own personal, non-commercial work. Her fine-art photography and film-making have become her primary focus today.

Fotografiska, Stockholm’s great new museum dedicated to contemporary photography, is presenting a comprehensive survey of nearly four decades of photography by Sarah Moon.

The exhibition contains over 200 photographs and two video works entitled The Red Thread and Contact. It's a visual treat.

— Jim Casper


Exhibition details:

Sarah Moon 12345
Fotografiska
Stockholm, Sweden
14 January - 17 April 2011