In 2008, the world experienced an irreversible shift in population density. Since that turning point in the history of humanity, more people on planet earth now live in cities than in the surrounding countryside, while rural residents continue to leave their homes for dreams of better jobs and better lives in megacities.

Mass urbanization trends predict that the world’s urban population will double in the coming 40 years. The cities of the developing world will account for 95% of that growth.

These are the megacities of the BRIC economies, the urban giants of Brazil, Russia, India and China. These people-magnets draw in rural workers with the promise of higher wages and a better quality of life, but the delicate balance between expanding population and limited physical space defines the human condition of these powerhouses.

The evolution of these urban spaces defines today’s global economy. In 2001, Jim O’Neill of Goldman Sachs first coined the term BRICs, accurately predicting that these 4 economies would drive future global growth.

Today these 4 countries account for 25% of the world’s land mass and 41% of its population.

In 2025 the BRIC economies will have created at least another 200 million consumers with annual incomes over $10,000.

By 2050 the BRICs will eclipse the combined economies of Europe and America.

Whichever way it is examined the megacities of the emerging markets are the defining human environments of our time.

— Marcus Lyon


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